Marketing

Search Engine Marketing (SEM)

Responsibilities

Responsible for managing all SEM activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Carrying out keyword research using software such as Moz to optimise web content

Tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics

Monitoring and reporting on search trends and SEM performance

Analysing websites and social media pages to make recommendations for improvement

Performing Competitor Analysis to Identify Content Gaps and Areas for Improvement In Website Design

Staying Up to Date with New Sem, social media And Digital Marketing Industry Trends, Tools and Practices, Which Are Constantly Changing

Using Excel Spreadsheets to Compile Reports

Implementing Link-Building Strategies

Making Suggestions for Sem-Friendly Content Creation

Providing Keyword Insights and Sem Advice for Other Teams Within the Organisation

Optimising web pages for mobile devices.

Requirements

Google, Meta,Adroll, bing, Taboola, linkedin, google tag manager/google optimizer

Experience : 3-7 years

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