Responsible for managing all SEM activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Carrying out keyword research using software such as Moz to optimise web content
Tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics
Monitoring and reporting on search trends and SEM performance
Analysing websites and social media pages to make recommendations for improvement
Performing Competitor Analysis to Identify Content Gaps and Areas for Improvement In Website Design
Staying Up to Date with New Sem, social media And Digital Marketing Industry Trends, Tools and Practices, Which Are Constantly Changing
Using Excel Spreadsheets to Compile Reports
Implementing Link-Building Strategies
Making Suggestions for Sem-Friendly Content Creation
Providing Keyword Insights and Sem Advice for Other Teams Within the Organisation
Optimising web pages for mobile devices.
Google, Meta,Adroll, bing, Taboola, linkedin, google tag manager/google optimizer
Experience : 3-7 years